The idea that we live in a world of language and appearances, beyond which we cannot see, is common throughout Shakespeare. The famous quote that “All the world’s a stage,†is another example.
Don John and Don Pedro, enemies in the war before the play begins, face off again on the field of social life: one schemes to ruin a marriage, another to create one. Benedick and Beatrice are “ambushed"...
The men themselves have very different standards. They might look for sex with a prostitute when they are young, but then expect to marry later in life (and insist on marrying a virgin).
Ambition and temptation both play a key factor in Macbeth and Lady Macbeth's decision to kill Duncan. Macbeth possesses enough self-awareness to realize the dangers of overzealous ambition: